Whether or not to blog for a job or about your career is ultimately a personal choice. Some clever and passionate writers are able to adjust their prolific promulgation into book deals, a personal brand, or a job. On the other hand, other workers eschew this method of social influence, citing over exposure, poor workplace etiquette, and lack of control.
While I certainly agree with some of the critiques of blogging, I do feel that someone who is an adept writer could market those skills into a permanent position. I started this blog to share information with job seekers and it has helped some of my peers. Additionally, a humanities major, copywriter, or magazine editor can use this tool to find work before their next job hunt.
The mother of corporate blogging and social media enthusiast Debbie Weil created a wonderful set of tips for jobseekers who blog.
These tips were taken from Guerilla Marketing for Job Hunters
Tip 1: Start with something you’re passionate about.
-Topic should be related to your job hunt
-Make sure your blog maintains a consistent theme.
-Give yourself a several months to year to engage a following and Klout
Tip 2: Concentrate on shorter, more frequent entries for your blog.
-Don’t write a “War and Peace” entry every day. A few paragraphs with sufficient links will do.
-Realize part of your goal with the blog is to establish yourself as an authority on the subject. Setting yourself apart as a sage in your industry is more important than how much you.
-Link relevant articles.
Tip 3: Let your authentic voice emerge as a writer.
-Have a viewpoint and state it.
*Be careful: Don’t launch a full force attack on industry big wigs, current or past employers, ect.
4. Use grammar and syntax, even if your blog is informal.
-No misspellings and typos allowed.
-Use your blog’s review settings or type the post in Word. (Word has a setting for blogs).
-The quality of your writing does matter.
Tip 5: Purposefully organize the content of your blog.
-Think about categories.
-Keywords: Use the terms that will get you noticed (Google Adsense)
-Create a category for this phrase (or create tags)
-Craft blog titles using keywords
Tip 6: Place contact information on your blog
-Build contact information into blog
-Netiquette: Consider indicating where you work IF it won’t get you into trouble. If you do decide to indicate where you work, always use the following disclaimer.
“The views expressed on this blog are my own. They do not represent the policies or procedures at [your company].”
Tip 7: Have fun with your blog.
-Delve further into pet topics.
-Anything can happen. Prepare for the best!